Cheb Moha x HYPEBEAST

This project was all about movement—both in life and on camera. Filming Cheb Moha’s story meant capturing the energy of Dubai’s creative scene while staying true to his raw, unfiltered journey. What made this shoot exciting was the unpredictability—one moment we were in his studio, the next we were weaving through the city’s hidden cultural spots. The challenge was to keep up, to translate his fast-paced world into visuals that felt authentic. Every frame was a reflection of his story—bold, spontaneous, and full of life.

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Cheb Moha x HYPEBEAST

NEW BALANCE 327 DENIM Commercial